The Importance of Video Content in Business


In the past, there were TV commercials which were mainly used in marketing. Now there are other forms of video content. The most popular being YouTube videos.

People now use short tutorials and other content to advertise their business and it has proven to be more effective than other forms of advertisements. Here we are going to discuss why video content is important.

Increases conversion

It has been found that if you add a video on your landing page, then conversion increases by 80%. Studies also have shown that more than 70% of people who watch a video,or an explanatory product video ends up buying the product. Videos can also boost engagement.

More ROI

Video marketing will bring more ROI for your business. Now there are great online video editing tools, so you can create outstanding quality videos. People love videos and so they will buy more of your products or services, thus increasing the ROI.

Builds trust

When people watch videos, they start trusting the brand. Videos help to create long term relationships. If you have videos, then people will not be sceptical about buying your products or services by thinking that you are a fraud.

Improves Google rank

If you have videos, people will spend more time on your site. This will signal the search engine that it’s a good website, so you will rank high on Google. Now that Google owns YouTube, so videos will have a positive impact on your business.

Appeals to mobile users

Mobile users prefer watching videos. As more people are making purchases using their mobile phones, video marketing can help you reach these customers and thus increase your customer base.

There are so many good reasons to include video content as part of your marketing strategy. You will get more customers by doing so.

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From Visually.