According to Cisco, more than 80% of internet traffic is videos. You will now find social media packed with videos. People’s brains process videos faster than words. So, instead of reading a story or article, people prefer watching a video.
Here are some industries that should make videos a priority in their marketing strategy.
A video marketing strategy is needed for this industry to make a strong connection withaudiences. It is important to make a first good impression once someone visits the company site.
A video can tell what services you provide, and the audience will be able to relate it to their needs.
Hospitality and travel
A video marketing strategy is a must in case of the hospitality and travel industry. A good video can walk them through the hotel rooms or restaurant kitchens. Tour operators can create videos about their top destinations so that the audience feel the excitement of visiting a lovely place.
The online casino industry is growing. More people are now registering for different online casino sites like playamo casino. As the competition is huge, many online casinos create videos to show the audience how to login to the site, deposit money and play exciting casino games.
The healthcare industry is a sensitive sector. Building trust is very important here. If they see the various medical equipment in working condition or the healthcare professionals providing good service to patients, then they will feel confident to try out the healthcare services.
Videos help to capture the audiences’ emotions and so trust in the company is developed and nurtured. As a result, there will be more sales and the company revenue will increase.
Companies are now producing lots of videos to captivate audiences. However, you should know about the latest trends in video production to keep up with the competition. Here are the latest trends in video production that you should know about.
Virtual reality and augmented reality are now used in video production to make the videos look more real. Audiences like the ‘reality-feel’ of the videos. These videos can appeal to various human senses, not just your vision.
Live video streaming
Many companies now use live video streaming as a way to promote their products or services. This gives them the chance to interact with the audience and the audience start having trust in the brand.
For video storytelling, you should choose a customer-driven story. It should talk about the customers so that they can relate it to their lifestyle. That way they will feel more connected to the brand.
You shouldn’t make the video too long. You must remember that the attention span of customers is pretty short, and so you need to capture their emotions with short videos.
Use of captions
When creating a video, you must include captions. This will make it easy for the customers to understand what the video is about.
If the quality of your video production is lagging, no one will look at it or remember it. So, you must keep up with the latest trends when producing videos.
There are various types of promotional strategies that you can use for your business. Recently, video storytelling has become very popular. It can easily go viral and get shared among thousands of people.
Video storytelling can create a lasting effect on the users’ minds as these videos affect their emotions. It is a great way of boosting your brand image. Here are the steps you should take for video storytelling.
Identify the audience
The first thing you should do is identify your target audience. By doing so, you will know what type of story will be appealing to them. So, you will be able to decide on the story you are going to tell them.
Create a narrative
You should get someone to write the screenplay. You must remember that even if the story is simple, a good screenplay can make it extraordinary. So, you need to have a clear plot and all the characters well defined.
You should always remember that the audience will probably see it once, so you need to create the first impression right away.
Choose a video format
You should decide on the format of the video. You can choose animation, real actors or even use special effects on your video. The type of format you choose depends on your goal. If you want to create an explanatory video, then it’s better to use animation.
For selling a product, you should include real actors in the video who will be demonstrating the various features of the product. You must use the best equipment and technology for the task so that the result comes out to be good.
Have a production team
You should have a group of professionals working together on the project. You must make sure that each individual is an expert in the respective field. Creating a video takes teamwork and that’s the way you will be achieving the best results.
Decide on the promotional strategy
You can use various platforms for the promotion. You can promote it on social media, press releases or even organize an event to showcase your brand. It is necessary to decide on the promotional strategy beforehand so that once the video is ready, you can easily make it viral.
Video storytelling is an effective promotional strategy for your business in modern times. It can easily capture the audiences’ emotions and make your brand more memorable to them.
In the past, there were TV commercials which were mainly used in marketing. Now there are other forms of video content. The most popular being YouTube videos.
People now use short tutorials and other content to advertise their business and it has proven to be more effective than other forms of advertisements. Here we are going to discuss why video content is important.
It has been found that if you add a video on your landing page, then conversion increases by 80%. Studies also have shown that more than 70% of people who watch a video,or an explanatory product video ends up buying the product. Videos can also boost engagement.
Video marketing will bring more ROI for your business. Now there are great online video editing tools, so you can create outstanding quality videos. People love videos and so they will buy more of your products or services, thus increasing the ROI.
When people watch videos, they start trusting the brand. Videos help to create long term relationships. If you have videos, then people will not be sceptical about buying your products or services by thinking that you are a fraud.
Improves Google rank
If you have videos, people will spend more time on your site. This will signal the search engine that it’s a good website, so you will rank high on Google. Now that Google owns YouTube, so videos will have a positive impact on your business.
Appeals to mobile users
Mobile users prefer watching videos. As more people are making purchases using their mobile phones, video marketing can help you reach these customers and thus increase your customer base.
There are so many good reasons to include video content as part of your marketing strategy. You will get more customers by doing so.